The logo also represents the brand’s uniqueness, and its transformation through the years attests to Apple’s resilience. Janoff even admits to having bought a couple of apples and cut them in halves to try and achieve the perfect Apple logo. He incorporated it to distinguish the apple from other similar fruits, such as the cherry. According to Rob Janoff, Apple’s original logo designer, the bitten part was simply for scale. The Famous Biteĭespite the countless speculations regarding the bitten part of the Apple logo, it has a rather prosaic meaning. However, they found Apple more suitable, as it was more engaging, making the brand approachable.
Matrix refers to the matrix of dots on the then-computer screens, and Executek refers to its ability to execute commands. The duo came up with two name possibilities. When creating the company name, Jobs and Wozniak were looking for unique, less official names. The rainbow-striped logo and every other Apple logo have since met this purpose. He also wanted something more compelling to invoke user curiosity to improve brand identity and awareness. Brand IdentityĪlthough the Newton plaque was meaningful, Jobs wanted to create a simple, modern logo to reflect the company’s business in modern computers and devices. Apple has also had to change its logo design multiple times to accommodate device design changes through the years.įor instance, the company had to change its rainbow-striped logo to monochrome black so it wouldn’t look weird on the iMac G3. The initial rainbow-striped logo had bright colors to humanize the company and as a nod to the world’s first monitor with a colored display. So, it’s no surprise that the company’s logo is an apple. Steve Job’s Love for the FruitĪs noted earlier, the tech pioneer even got the inspiration for the brand’s name after one of his trips to apple orchard communes in Oregon. Want to know what influenced the Apple logo design? Here are three possible theories. While these theories hold water, the name Apple has a far simpler explanation.Īccording to Walter Isaacson’s biography of Jobs, the Apple founder followed a fruitarian diet and had just come from an apple orchard when he thought the name Apple sounded fun and spirited and later suggested it to Wozniak. Steve Jobs, left, chairman of Apple Computers, John Sculley, center, president and CEO, and Steve Wozniak, co-founder of Apple, unveil the new Apple IIc computer in San Francisco, April 24, 1984. Some theories claim the three founders wanted a less official name than the tech giant’s then-competitors, while others claim Jobs and Wozniak wanted to list ahead of Atari in phone books. However, like with its logo, there are plenty of speculations on the naming of the company. The InspirationĪpple got its iconic name in 1976, about the same time as it was officially established.
Merely two weeks in, Wayne called it quits and sold his share at $800, unknowingly walking away from what would become a multi-billion dollar venture. The now-massive tech company was established when technology was still in its infancy, and computers were pretty cumbersome.Īs a result, the three, led by Jobs, aimed at changing how people perceived computers by making them smaller and user-friendly. was officially established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. So what exactly is the story behind the Apple logo? Read on to find out! Where and When Did Apple Get Its Name?Īpple Inc. As with any famous logo, its origin has been subject to all sorts of anecdotes, from the romantic tale of Allan Turing, an artificial intelligence pioneer who committed suicide by biting a poisoned apple, to the biblical stories of Adam and Eve. Apple’s logo is one of the most iconic symbols in the world.
0 kommentar(er)
